Digital Marketing Agency in Tampa

Social Media, Ads, Website, CRM, Email Marketing & SEO Positioning for schools & mission-driven organizations

People find what's visible, not always what's best.

Impacto Marketing is a corporate marketing firm based in Tampa Bay, Florida. We help organizations become visible online, generate qualified leads, and build marketing systems that support long-term growth.

Our Approach

What truly makes Impacto Marketing different is not what we do, it’s how we do it.

We’ve refined our approach through real experience, bringing a specialized team that understands
how to grow educational and mission-driven organizations like yours.

1. Institution and Program Promotion

Attract the right students, members or clients, consistently

We design and execute multi-channel strategies that position your institution in front of the right audience, through:

Paid ads

Social media content

Landing pages

Website building & SEO optimization

Unlimited graphic design support (flyers, business cards, branded letterhead, street signs, banners, etc)

2. Social Media Campaigns

Stay visible where your audience already is

We create and manage strategic graphic and video content across platforms like Instagram, Facebook, LinkedIn, and YouTube.

3. Email Marketing
Campaigns

Turn interest into enrollment-ready prospects

We build automated email and SMS sequences that keep your leads engaged over time.

SMS campaigns are available exclusively for clients using Impacto CRM as their primary system.

4. Event Promotion 
Campaigns

Maximize visibility and attendance for your key initiatives

We design and execute digital campaigns to promote your events, programs, and key moments, driving awareness, registrations, and participation.

5. Impacto CRM & Lead
Management

Every lead organized. Every opportunity tracked

All your leads are captured and managed inside a centralized CRM system, allowing your team to track, follow up, and move prospects forward efficiently.

We either implement Impacto CRM or integrate with your current system.

6. Campus Stories
(Video Production)

Bring your institution’s experience to life

High-quality videography services designed to capture the essence of your students, clients, or members, building trust, connection, and stronger positioning through visual storytelling.

7. Continuous Optimization & Reporting

Turn interest into enrollment-ready prospects

We track key metrics like cost per lead and engagement rates, providing clear reports and ongoing optimization.

Driven by results.
Trusted by organizations we grow with.

The organizations below trusted us to build systems that turn digital interest into measurable growth.

Williams Center

www.williamscenter.co

An artist-run performing arts center and cinema in Rutherford, New Jersey, focused on cultural programming and community engagement.

Over 3 years as the Williams Center’s digital marketing partner

Enterprising Latinas

www.enterprisinglatinas.org

A non-profit organization in Wimauma, Florida, dedicated to empowering Latina women through entrepreneurship, education, and economic development.

2 years as ELI’s digital marketing partner

Águilas International Technical Institute

www.agmedtech.com

A bilingual healthcare training institute based in Tampa, focused on preparing students for careers in the healthcare field.

AITI’s digital marketing partners since August, 2025

Our Services

Impacto digital presence

This service is for you if you need consistent visibility and brand presence, but are not focused on generating enrollments or direct sales yet.

Includes:

Social media management with up to 10 posts/month

Up to 3 platforms (IG, FB, LinkedIn, TikTok, YouTube)Channel strategy

Monthly video sessionCommunity management

Daily engagement storiesProfile optimization

Add-on: Paid Ads set up available

Ongoing contract, 3 months minimum

Impacto All-in-one

This service is for you if you want to position your organization as the best option in your industry and, want to consistently generate qualified leads turning them into enrollments through a structured marketing system.

Includes:

Graphic and video content

monthly promo campaigns

Paid Ads (Meta + Google)

Unlimited landing pages

CRM automations

Email & SMS nurturing

Unlimited graphic design

Annual & Monthly strategy

Ongoing contract, 3 months minimum

We will be your trusted marketing experts team, available for you and your organization needs

Impacto Content PRO

This service is for you if you want to elevate your brand positioning through high-quality video content that builds trust, authority, and connection.

Includes:

High-end video production

Multi-camera shoots

Strategic storytelling

Evergreen content assets

Contract per project

Our team

Alejandra Jaramillo

Strategy & Direction

I work alongside you as a partner, helping you strategize, organize, prioritize, and move your organization’s initiatives and programs forward.

Paola Piedrahíta

Paid Media & Strategy

I focus on bringing in the right leads.

Camila Ramos

Social Media Management

I make sure your content tells the right story, connects, and supports your overall strategy.

Catalina Díaz

Email Marketing Strategist

I guide your students, members or clients with the right message until they’re ready to take action.

Arianny Ortega

CRM & Automations

I make sure every lead is tracked, followed up, and never missed.

Let’s partner! Our biggest goal, is your organization’s success!

Alejandra Jaramillo

CEO & Founder at Impacto Marketing
Digital Marketing Strategist

The story behind Impacto

It all started when, as an entrepreneur and digital marketing specialist, I realized how complex marketing can be: it has too many moving parts, it’s deep, ever-changing, and easy to get lost in, even as a specialist!For years, like many others, I approached marketing as a set of isolated actions, posting on social media, building a website, running occasional campaigns. And like most, I saw inconsistent results.

That’s when I understood what was missing: structure, integration, and a clear strategy connecting every piece.Over time, through real client work, testing, and continuous refinement, we developed a more effective approach, one that brings together lead generation, CRM, automation, and nurturing into a single, connected system.

This is how Impacto CRM was born: as the operational backbone that allows marketing to work consistently, not occasionally.Today, our work is focused on helping educational and mission-driven organizations implement that system, so they can generate qualified leads, nurture them effectively, and grow with clarity, consistency, and measurable results.